Milestone

 The Milestone for this event is the 21st of June, this is the date that Go Skateboarding Day is held on each year, the origin of this date was set because it also falls on the first day of the summer season.

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Call to action

 Over the years skateboarding is becoming a decline sport, skateparks are closing and brands and skate shops have had to adapt in ways that keeps them in profit, this gets rid of the stigma and meaning behind the brand. It is my mission to motivate people in Manchester to skate not just on go skateboarding day but indefinitely. Brands and shops all around the world carry out these events in ways to promote skateboarding and boost sales. My call to action is to create a social press release and get a trend on major social networking platforms to advertise Black Sheep Skate shop and promote skateboarding in Manchester. 
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South Bank Skatepark

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  theproject theproject South Bank skates spot is located in South Bank and boasts an underfoot skate spot that has been established there since the 1970's, when skateboarding was starting to take off in the UK. This is shear brilliance for my report as many property developers over the years have tried to buy this space and turn it into shops and restaurants but each time the skateboarders get together to form an alliance against it. A charity called Long Live South Bank started taking donations to keep the park safe from property developers and up until now its worked but its only a certain amount of time before it gets pulled. 
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The Mission

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Statistics and evidence of skateparks closing all across the UK shows that skateboarding is a dying, but with big companies jumping onto the streetwear bandwagon you would think that the skateboarding scene would be at an all time high. Skateboarding appears in Burberry campaigns, Hermes are selling skateboards for $3,000 a pop but skateparks are being destroyed, skateboarding companies (Mainly independent shops) are becoming bankrupt, and a concerning lack of interest has been found in the sport. On the other hand a lot of skateboarding brands have benefitted from their target audience shifting from skateboarders to street wear stylists. As much as I hate conglomerate companies who have benefited from skateboarding such as Supreme and Nike they have brought in a ridiculous amount of money into the sport.  The mission is to raise awareness that skateboarding is heavily declining, whilst brands such as Palace, Supreme, Vans, and Nike are capitalising the sport through fashion.
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