The Mission

Statistics and evidence of skateparks closing all across the UK shows that skateboarding is a dying, but with big companies jumping onto the streetwear bandwagon you would think that the skateboarding scene would be at an all time high. Skateboarding appears in Burberry campaigns, Hermes are selling skateboards for $3,000 a pop but skateparks are being destroyed, skateboarding companies (Mainly independent shops) are becoming bankrupt, and a concerning lack of interest has been found in the sport. On the other hand a lot of skateboarding brands have benefitted from their target audience shifting from skateboarders to street wear stylists. As much as I hate conglomerate companies who have benefited from skateboarding such as Supreme and Nike they have brought in a ridiculous amount of money into the sport. 


The mission is to raise awareness that skateboarding is heavily declining, whilst brands such as Palace, Supreme, Vans, and Nike are capitalising the sport through fashion.








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