Social Media Press Releases

 This new way of marketing can reach the masses and all it takes is a few moments to release something on a social media sit such as Instagram, Facebook or Twitter. Some releases can be well thought out and include a creative brief, others can take 2 minutes, either-way there releases can be reached to millions of people, it attracts both familiar customers and new customers to your company and companies have had to adapt changing their business model that fits this type of communication in. 


Releases can also take emotions into account when it comes to a target market. Here is a humours tweet from @yorkshiretea. 


Many companies use social media to release new products, here is a Instagram post from Palaceskateboards. This is an example of press release that's shows Lucien Clarke, a professional skateboarder and model in new garments released by Palace. This image is no different to what you would see in a magazine, however Palace would not have to pay money to get it published, they would have to pay someone for the photoshoot as well as paying the person who publishes it on their Instagram page.


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