Nike SB BaySixty6
BaySixty6 is a skatepark that was taken over by Nike SB in 2011, this example sets a pathway of how brands can benefit from sponsoring a skatepark. The park often gets refurbished as well as offering certain events such as girls only sessions or over 40's sessions. Previously the park was sponsored by xbox and playstation but the park didn't represent the brand so it failed as a way to attract customers. http://wklondon.com/2012/06/nike-funds-baysixty6-skate-park-refurb/